Morton Salt Launches “Best in Snow” Pet Show Contest to Promote Using Pet Safe Ice Melt


As pet owners, we all know protecting your animal during harsh winter weather is no easy task. In a press release out today, December 13th 2012, Morton Salt explores how far some owners are willing to go to protect their pets through a recent survey of pet owners. The survey was sponsored by Morton Salt’s line of pet safe ice-melt, Morton® Safe-T-Pet®.

“Winter weather can be very unpredictable and unsafe for pets,” says Sara Shenoha, brand manager for Morton Salt, Inc. “That’s why we worked with veterinarians to develop Morton® Safe-T-Pet®, a completely salt- and chloride-free ice melt that’s safer for pets’ paws and stomachs than traditional melting salt.” Benefits of using a pet safe ice melt include decreased irritation and dryness of your pets paws, as well as being less harmful if accidentally ingested. Using a pet safe product such as Morton® Safe-T-Pet® will help guarantee that your pet is protected from the chemicals and harmful effects associated with regular, non pet-friendly ice melts.

To coincide with the promotion of their ice melt this winter, Morton Salt has launched a “Best in Snow” pet show contest, with the opportunity to win more than $10,000 in cash and prizes.

To enter, pet owners should take a photograph of their pet bundled up for winter and submit it via by January 4, 2013. Visit the website prior to ensure accordance with the official contest rules. A panel of judges will choose winners based on certain criteria, more specifically: creativity, audience appeal, and relevance to pet safety in winter, as outlined in the contest rules.

Contest prizes include:

  • The Morton “Best In Snow” Pet Show Grand Prize winner receives $10,000 cash + a Morton® Safe-T-Pet® Winter Bundle worth $150
  • Two runners-up winners each receive $1,000 cash + a Morton® Safe-T-Pet® Winter Bundle worth $150
  • Eight honorable mention winners each win a Morton® Safe-T-Pet® Winter Bundle worth $150

In addition, Morton Salt, Inc. will donate to the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) $1 for every eligible contest entry and $.50 for every vote made by the public during the contest period (11/15/2012-1/11/2013), up to a maximum of $25,000.

For more information on Morton® Safe-T-Pet®, their survey, and the contest visit the official press release from PR Newswire at


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