Introducing a New “Green” Pet Product Just in Time for Spring


Trafford, PA – Press Release –, a Trafford, Pennsylvania manufacturer of branded apparel and accessories for good people and good pets that gives back to good causes with every purchase introduces a new “green” pet product; Fur The Earth™ Dog Soap, just in time for summer fun.

Fur The Earth™ Dog Soap is an all-natural soap that soothes skin and helps to combat fleas.  Made exclusively for by Miss Debbie’s Soap in Throop, PA, each homemade bar offers a “green” alternative to shampoo applications.  Available for sale at and, Fur The Earth™ Dog Soap and all of the branded merchandise at supports non-profit organizations.

Containing natural and essential oils, each homemade bar is approximately 4.5 ounces and offers a “green” alternative to shampoo applications.  The natural oils including neem, olive, and palm, soothe dry skin that many dogs experience.  The essential oils like citronella and eucalyptus help to combat fleas, while the castor oil provides a soft, shiny coat.  Fur The Earth Dog Soap™ is specially formulated for dogs, and is not for use on cats.

Fur the Earth™ Dog Soap is currently available for sale on and At just $4.50 per bar, Fur The Earth™ Dog Soap offers an affordable “green” pet product.  Every bar of soap sold will support earth conservation organizations, just as all Fur The Earth® products do.  The soap is also available for wholesale, allowing retailers to choose and donate to a cause they care about.

As part of the product launch, is running a promotion during the month of March on their blog:  Consumers can register to win a free bar of soap in addition to other Fur The Earth® merchandise, as well as submit comments and provide feedback.

“We are very excited to be able to offer this new product to our customers.  Expanding the Fur The Earth® product line with an all-natural product is a great way to increase awareness about “green” pet products,” says Lotito, founder of

Fur The Earth™ Dog Soap is an addition to their Fur The Earth® line of 100% organic cotton people t-shirts, their pet tee-shirts, Hoodies, bandanas, and pet charms.


Lisa Lotito, owner of, wanted to make a difference in the lives of animals as well as support organizations that have an impact on daily life.  After her dog Louie died of cancer, she decided to form a business that brought people and their pets together for good causes. offers apparel and accessories for good people and pets that give back to good causes.  Fur A Home®, Fur A Cure®, and Fur The Earth® brands support the belief that every animal should have a loving home, that a cure for cancer can be found, and that the future of our planet is everyone’s responsibility.

For more product information, wholesale inquiries and licensing opportunities, visit, call 724-465-6840 or email [email protected].