Tidy Cats® Launches The “No More PU” Campaign To Help With What Stinks In Your Life

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ST. LOUIS, April 17, 2012 — /PRNewswire/ — Sometimes life just stinks, but Tidy Cats® is here to help.  Yesterday kicked off the Tidy Cats “No More PU” campaign.  Tidy Cats brand cat litter Scoop formulas with new Odor Erasers™ technology helps with the PU in the litter box, and now Tidy Cats is on a mission to help with the PU in life.  Tidy Cats is coming to the rescue in the Big Apple to assist with stinky situations in the lives of New Yorkers, including: cleaning up a long-abandoned Queens property; providing a free, “No PU View” from the top of the Empire State Building; and will personally sweeten up the lives of New Yorkers.  Along with its PU Patrol – a two member PU-erasing team – Tidy Cats is embarking on a multiple city tour aimed at surprising people with creative solutions to life’s PU, big and small.

To view the multimedia assets associated with this release, please click:  http://www.multivu.com/mnr/55537-tidy-cats-odor-erasers-litter-no-more-pu-campaign

“Tidy Cats is excited to come to the rescue and solve some of life’s stinkiest situations,” said Rebecca Schulz, Tidy Cats Senior Brand Manager.  “Tidy Cats Odor Erasers helps with the PU in your litter box and home, and we’re excited for the PU Patrol to travel across America and help with the PU in people’s lives.”

During the next two days, the PU Patrol will be solving the following stinky situations in and around New York City:

•Clean Up the PU: Clean-up a vacant property in Springfield Gardens, Queens.  The house has been abandoned for several years, and the property became a dumping ground for trash.  Not only is the yard an eyesore, but the rodents inhabiting the yard are a threat to the neighborhood.  The Tidy Cat PU Patrol will help the PU in this situation by cleaning up the yard and helping to improve an already vibrant neighborhood.
•No PU from this View: Life stinks when you can’t explore every facet of New York City.  On behalf of Tidy Cats, 1,000 New Yorkers and tourists will be able to visit the Empire State Building for free on April 18 and see the city from a bird’s eye view.
•Sweeten up the PU in Life: New York City is one of the greatest cities in the world and Tidy Cats and the PU Patrol will deliver iconic Magnolia cupcakes throughout the city to celebrate New Yorkers and help sweeten up the everyday PU in life.

“The Springfield Gardens community has lived with the indignity of this home for years,” said New York City Councilman James Sanders, Jr.  “It had become a blight on our landscape and a threat to the health and well being of our neighbors.  Situations like this can easily spiral out of control, with old pollution giving way to new pollution until a once beautiful area is beautiful no longer.  I thank our friends at Tidy Cats and the PU Patrol for deciding to step up and step in, working with and through our community to help us revitalize this beautiful block, and maintain the integrity of our environment.”

Taking the PU Out of YOUR Life

Supporting the stink-busting mission are PU Patrol members Meg and Sam.  Just like Tidy Cats Scoop formulas with new Odor Erasers, the PU Patrol has a deep passion for helping with the PU in life and is setting out on a multi-city journey in their big, yellow garbage truck coined the “No More PU Mobile.”  You can go along for the ride in real time by following Meg and Sam’s adventures on-the-road via Twitter @PUpatrolSam, @PUpatrolMeg and @TidyCats, and join in on the conversation with #lifestinks.

Following their time in New York, Tidy Cats and the PU Patrol will be kicking PU to the curb in Boston from April 23-26.  Go to www.NoMorePU.com to find out more about the tour, receive updates and photos showcasing where the PU Patrol has been, and where they are headed next.  You can also check out the “Life Stinks?” video series featuring actress and comedian Rachael Harris, browse the PU Board and share what stinks in your life, then erase it, with the help of a few feline friends.

Tidy Cats with Odor Erasers Technology

Purina® Tidy Cats, America’s leading cat litter brand*, is designed for homes with multiple cats and works hard to help cat owners maintain a home they can be proud of.  Tidy Cats Scoop formulas with new Odor Erasers provides even more of the patented Tidy Cats technology that neutralizes ammonia odors – plus an additional line of defense that tackles feces and urine odors – to keep litter box odors controlled and contained.  The product comes in two varieties including 24/7 Performance and Instant Action.  Tidy Cats guarantees you will love the litter formulas with new Odor Erasers or your money back.  To learn more about the product and the guarantee, visit www.TidyCats.com.

*Based on FDDMW dollar share ending 12/31/11.

About TIDY CATS®

Purina® TIDY CATS® brand cat litter is designed for homes with multiple cats and is specially formulated to control odor and keep homes smelling fresh and clean.  The Purina TIDY CATS line includes: five scoopable clay litters designed to make clean-up easy and efficient; and three odor-controlling natural clay litters that are non-clumping.  Purina TIDY CATS is manufactured by Nestle Purina PetCare Company, one of the leading global players in the pet care industry.  Nestle Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets.  The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago.  The company is part of the Swiss-based Nestle S.A. – the world’s largest food company.

SOURCE Purina Tidy Cats